The sale of the bowling center division to Bowlmor AMF was completed in September 2014. The company said it was making these changes to focus on its “core” Marine and Fitness businesses, which provided 92% of company net revenues in 2013. It also disclosed that it had retained Lazard to find a buyer for its bowling equipment and products business. As part of the announcement, the company disclosed that it had agreed to sell the bowling center business, which brought in $187 million in revenue in the prior year, to its much larger competitor Bowlmor AMF (now known as Bowlero Corporation) for $270 million.
Bowling equipment and products (currently owned by BlueArc Capital Management)īrunswick announced in July 2014 its intention to leave the bowling business by the end of 2014, retaining its heritage billiards business and reporting billiards financial results as part of the Fitness segment.Bowling centers (currently owned by Bowlero Corporation, formerly known as Bowlmor AMF).Billiards (currently owned by KPS Capital Partners).Brunswick Bowling & Billiards was the business segment of Brunswick Corporation that historically encompassed the following three divisions:
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